I love this product! I was always afraid or using pencils because I have oily skin and I was scared that it would melt off but this stuff STAYS put all day. It is EXACTLY if not better than the ABH brow wiz. It leaves a natural look and my brows do not look painted on as they can look with tinted waxes. The product is dense I think that helps create that natural look and I use the spoolie attached to brush them out. It is so easy and so fast. I have black hair but I prefer my brows to look brown and I use the shade 05 Ash Brown and it is PERFECTION. I need to go buy back ups soon.